Competitive Statistics provides a variety
of actionable reports which allow owners, operators, lenders,
analysts and others to accurately gauge performance of an individual
unit, a group of units or an entire company or industry.
Proprietary data is only provided to the participant that submits
it. All other data are presented as aggregates, ensuring that
confidential information stays that way.
The performance metrics measured are
determined by the industry. For example, in an occupancy-based
industry, the metrics would include at least occupancy percentage
and average rate. For a transaction-based business, the
metrics would include at least total revenue, transactions and
revenue per transaction. The metrics collected are limited
only by the ability of the industry participants to submit them on a
The frequency of the
reports also varies by industry. Typically, reports will be
produced on either a weekly or monthly basis, because more frequent
performance feedback is an important factor in the ability of
clients to use the information to increase profitability.
However, an industry may determine that there are certain metrics
that are important, but only on a less frequent basis. In this
case, we will issue special reports on a less frequent basis,
perhaps quarterly or annually.
The indices we calculate are
logical and actionable indicators of your relative performance
trends, allowing you to quantify and analyze competitive comparisons
on a weekly or monthly basis.
The cornerstone of our product line is our unit-level
reports. These reports allow managers and owners to compare
the performance of their individual unit with the performance of
its direct competitors, as defined by the client.
Since our reporting begins at the unit level, you can group
your own units by area, market, region, district, brand, etc. in
order to understand better how these groups of units performance
versus their aggregated competitors in light of your own
Corporate-level reports are simply aggregations of multiple
unit-level reports. These reports are suitable for
senior-level management or others who require a scorecard or
executive summary approach to tracking the competitive performance
of multiple units but who donít necessarily need to focus on the
details of each unit's
Not every industry is able to provide
information on a unit-level basis. For those industries, we
offer the ability to capture information on a broader company
For industries where we collect data at the unit or market
level, we are able to offer reports on performance trends of a
specific group of competitors in a defined geographic area (for
example, a neighborhood) over a period of time. These "trend
reports" are an excellent tool to help you evaluate entire
markets as well as specific sites within those
System Data Collection
If you have multiple units (or
locations) but are not currently capturing important operating
statistics from those units, we can work with you to create a
process for collecting that information.